Convenience Store
Having operated several convenience stores for many years, the company has recognized that local brand name strength makes a big difference in the success of a C-Store. Customers tend to be more inclined to visit a branded operation like 7-Eleven, AM/PM, or a Circle K because they are familiar and know what to expect.
While there is no single C-Store brand that is nationwide, Airport Plazas analyzes each market to determine who the dominant brand is and incorporate that brand into its development. The C-Store is one of the most important parts of the development as it is the central part of convenience for customers. Be it a cup of coffee, a lottery ticket or a gallon of milk customers are looking for a quick and convenient place to get what they want 24-hours a day.
The C-Store market despite a poor economic climate managed to grow in 2009 by an impressive 8%. C-Store sales in general account for nearly 14% of all retail sales in the United States, illustrating a strong demand by American consumers to have quick and convenient access to goods.